Awakened Authenticity Evil Eye Beanie

The 'Evil Eye' is one of the trademark symbols used by Awakened Authenticity for several reasons.

The phrase "evil eye" refers to both the "stare of negativity" that could be cast upon you by another, and conversely, represents the symbol that guards against it. At Awakened Authenticity, we are on a journey back to our true self and therefore warding off our own ego, to make room for what is within to emerge. The evil eye is a potent reminder and talisman of our journey and personal power to embrace our light and divinity.